SEO Foundations11 min read
Google Algorithm Updates: What Changed and What Still Matters
From Panda to the Helpful Content Update — a history of major Google algorithm changes and the SEO lessons that still apply today.
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The NamoLux Journal
Naming strategy, Founder Signal, domain due diligence, and brand launch guidance for founders making a decision they can defend.
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Naming Strategy
Frameworks for producing and narrowing credible candidates.
Founder Signal & Decision Science
How to evaluate a shortlist without outsourcing judgment to a number.
Domain Due Diligence
Availability, extensions, conflicts, and what still needs manual verification.
Brand Launch
Turn a chosen name into a clear, durable public identity.
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Builder Insights6 min read
Turn Support Into Product Insights in 30 Minutes a Week
A lightweight system to convert support signals into roadmap decisions.
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Domain Strategy7 min read
The Psychology of Domain Names: Why Some Names Just Feel Right
Why do some domain names feel trustworthy while others feel sketchy? The psychology behind memorable, brandable domain names.
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Builder Insights8 min read
Founder-Led Sales: How to Close Your First 10 Deals
Practical outreach and discovery tactics for early-stage founders.
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SEO Foundations10 min read
SEO for SaaS Startups: A Growth-Focused Strategy
SaaS SEO is different. Here's how to build an SEO strategy that drives signups, not just traffic — from day one to Series A and beyond.
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Builder Insights6 min read
Zero-to-One Onboarding: The First 5 Screens That Matter
A lean onboarding flow that drives activation without bloat.
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Domain Strategy8 min read
International Domain Strategy: Going Global Without Losing Local
Expanding internationally? Here's how to structure your domain strategy for multiple countries without hurting SEO or confusing customers.
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