We help founders generate, reject and compare business names worth building companies on.
Explore the methodologyName Sprint creates the broad list privately, rejects weak or unavailable options, and brings the survivors into one calm evidence-led workspace.
Read the Founder Signal methodologyNamoLux rejects generic, risky or unusable candidates before they reach the founder.
Founder Signal v2.0 compares every eligible candidate across seven dimensions.
The paid Launch Kit turns the selected name into palette directions, landing-page previews, logo concepts, and exportable assets.
Andrew built NamoLux after experiencing firsthand how difficult it is to find the perfect domain name. After spending countless hours on domain research for various projects, he decided to create a tool that makes the process faster, smarter, and more reliable for everyone.
Read the founder storyFollow NamoLux on XA naming tool should make the trade-offs clearer, without pretending the final judgment can be automated away.
Better to have 10 great options than 1,000 mediocre ones.
Built for people who ship, not just people who dream.
Clear limits, versioned scores, explicit caveats, and no invented certainty.
Start from a business brief, admit only serious candidates, and compare the survivors with evidence.