The 20-Minute Domain Validation Checklist
Before you buy a domain, run this quick checklist to avoid trademark issues, SEO baggage, and branding dead ends.
Buying a domain is easy. Buying the right domain is not. This checklist takes about 20 minutes and will save you months of pain.
Step 1: The Radio Test
Say the name out loud and ask someone to spell it. If they miss it, your future customers will too.
Step 2: Trademark Sanity Check
- Search the USPTO database for exact matches
- Check common law usage on Google
- Avoid names too close to major brands
Trademark conflicts are expensive. If you are unsure, consult a lawyer before buying.
Step 3: History and SEO Baggage
- Check the Wayback Machine for past content
- Look for spammy backlinks
- Search the domain in Google to see if it is indexed
Step 4: Social and Product Handles
Secure the core handles before you lock in the domain. Consistency matters for brand trust.
Step 5: Expansion Fit
If your product expands, will the name still fit? Avoid domain names that narrow you too early.
Score your domain idea in seconds.
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