Domain StrategyFebruary 15, 20267 min read
Defensive Domain Strategy: What to Buy Beyond the .com
Which variants are worth buying and which are a waste for early-stage teams.
Buying every possible variant is expensive and usually unnecessary. A defensive plan keeps your brand safe without burning runway.
Always Buy These
- Your primary .com
- The close misspelling (if common)
- Your .io if you are a dev tool
- Your .co if your .com is primary
Maybe Buy These
- Plural or singular variant
- Common hyphenated version
- Country TLD if you are local (e.g., .co.uk)
Skip These
- Every modern TLD under the sun
- Keyword stuffed versions
- Long variants you will never market
Redirect Everything Cleanly
Point all variants to your primary domain with permanent redirects. Consistency helps SEO and prevents confusion.
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