Founder Signal & Decision Science

Choosing between two or three good names is a decision problem. Gut feeling is unreliable, and a single score can hide the trade-offs. These guides show how to gather evidence, compare a shortlist on the same terms and keep the reasoning visible so you can defend the choice later. Founder Signal in NamoLux is one input to that process. The articles here explain how to use it alongside your own testing and judgement.