Looka vs NamoLux: Naming + Logo vs Naming + Scoring
Looka is a logo generator that offers name suggestions. NamoLux is a name generator with quality scoring. They sound similar but serve different moments in the brand-building process.
Both Looka and NamoLux sit at the early stage of brand creation, and both offer name generation as a feature. But they've made opposite bets about what the hard problem actually is. Looka thinks the hard problem is making your brand look professional. NamoLux thinks the hard problem is picking a name that will still serve you in five years. That difference in philosophy produces tools with meaningfully different strengths.
What Looka Does
Looka is primarily a logo generator. You enter your company name, choose style preferences and colour palettes, and it produces logo options across typeface and layout combinations. As part of its workflow, it also suggests company names — but names are a secondary feature, not the primary value proposition. Looka's core value is: walk in with a rough idea, walk out with a name and a logo in under an hour.
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Edit the brief, then generate professional names with niche-specific reasoning and live domain checks.
What NamoLux Does
NamoLux generates names from a brand brief (keywords, industry, the feeling you want the brand to evoke), checks domain availability across .com, .io, .ai, and .co in real-time, and scores every name with Founder Signal™ — a 0–100 rating covering phonetics, memorability, brand risk, and domain quality. There's no logo generation, but there's a structured framework for deciding which generated names are actually worth committing to — which is a different and harder problem than generating a visual treatment.
The Naming Quality Gap
Looka's names are generated to be aesthetically pleasing alongside a logo preview — they're evaluated for how they look, not for phonetic strength, trademark risk, or brand scalability. NamoLux's names come with explicit quality scoring. If you generate 20 names in NamoLux, you can immediately identify the top 3 based on Founder Signal™ scores rather than picking the one that happens to look best in a particular typeface next to a particular icon.
Logo design and name selection should be sequential, not simultaneous. Pick a name first using objective quality criteria — phonetics, memorability, domain availability, trademark risk. Then design a logo around the name. Picking a name because it looks good in a specific typeface is optimising for the wrong variable.
Pricing Comparison
Looka is free to explore but requires payment to download: £65 or more for a single logo download, £96 or more for a full brand kit with social assets. NamoLux gives you 3 free uses per month and a GBP 7.99/month paid tier, so you can use NamoLux for the name decision first and then decide whether a dedicated logo tool is worth paying for.
The Two-Tool Approach
The most efficient workflow: use NamoLux to find and score your name, confirm domain availability, and run your shortlist through Founder Signal™. Once you have a final candidate that scores well and has a clean domain, use Looka to generate logo concepts around that confirmed name. The combination costs less than a freelance designer for equivalent output and gives you full control over both decisions.
NamoLux generates quality-scored startup names with Founder Signal™ scoring and real-time domain checking — start with the name before you design the logo.
Generate Names Free →Frequently Asked Questions
Can I use Looka for name generation only?
Yes, you can browse Looka's name suggestions without purchasing a logo. But name generation is not Looka's primary feature, and the suggestions aren't evaluated for phonetic quality, trademark risk, or domain availability. If name selection is your priority, NamoLux provides a more structured and thorough approach.
Does NamoLux offer any visual brand assets?
Yes. Paid users can generate brand palettes alongside the naming workflow. NamoLux does not replace a full logo or identity design process, so use a dedicated tool like Looka or Brandmark, or work with a freelance designer after finalising your name if you need finished visual assets.
Which tool should I use first?
NamoLux first, Looka second. Locking in a name before designing a logo is the correct sequence. Designing a logo first creates psychological anchoring — you start evaluating name options based on aesthetic compatibility with the logo rather than on the brand fundamentals that actually matter for long-term success.
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See how the decision layer works.
Review the scoring method before you trust a number with your final choice.
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