Looka vs NamoLux: Naming + Logo vs Naming + Scoring

Both Looka and NamoLux sit at the early stage of brand creation, and both offer name generation as a feature. But they've made opposite bets about what the hard problem actually is. Looka thinks the hard problem is making your brand look professional. NamoLux thinks the hard problem is picking a name that will still serve you in five years. That difference in philosophy produces tools with meaningfully different strengths.

What Looka Does

Looka is primarily a logo generator. You enter your company name, choose style preferences and colour palettes, and it produces logo options across typeface and layout combinations. As part of its workflow, it also suggests company names — but names are a secondary feature, not the primary value proposition. Looka's core value is: walk in with a rough idea, walk out with a name and a logo in under an hour.

What NamoLux Does

NamoLux generates names from a brand brief (keywords, industry, the feeling you want the brand to evoke), checks domain availability across .com, .io, .ai, and .co in real-time, and scores every name with Founder Signal™ — a 0–100 rating covering phonetics, memorability, brand risk, and domain quality. There's no logo generation, but there's a structured framework for deciding which generated names are actually worth committing to — which is a different and harder problem than generating a visual treatment.

The Naming Quality Gap

Looka's names are generated to be aesthetically pleasing alongside a logo preview — they're evaluated for how they look, not for phonetic strength, trademark risk, or brand scalability. NamoLux's names come with explicit quality scoring. If you generate 20 names in NamoLux, you can immediately identify the top 3 based on Founder Signal™ scores rather than picking the one that happens to look best in a particular typeface next to a particular icon.

Pricing Comparison

Looka is free to explore but requires payment to download: £65 or more for a single logo download, £96 or more for a full brand kit with social assets. NamoLux has a free tier (one generation per day, no account required) and a one-time purchase for full access. If you need both a name and a logo, using NamoLux for the name and Looka for the logo (two separate one-time costs) makes more economic sense than using either tool alone for both jobs.

The Two-Tool Approach

The most efficient workflow: use NamoLux to find and score your name, confirm domain availability, and run your shortlist through Founder Signal™. Once you have a final candidate that scores well and has a clean domain, use Looka to generate logo concepts around that confirmed name. The combination costs less than a freelance designer for equivalent output and gives you full control over both decisions.